Decoding the Millennial Mystique
Adapting your strategy toward the millennial investor.
Conventional wisdom holds that millennials do not have enough investable assets to warrant financial advisors adapting their business models to serve the unique needs of this generation — it’s just not economical. Conventional wisdom is wrong. HilltopSecurities Managing Director and Head of Clearing Lana Calton and Chief Operating Officer Bob Peterson discuss this topic and strategies for serving millennial investors in our latest article.